Boost your marketing skills with diverse training programs and resources. Elevate expertise with New Manager, Canva, Sprout, and Hubspot Training, as well as Reputation Management.
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Required Trainings
Arch Marketing has created several pre-recorded training sessions to introduce you to our team, resources, systems, and processes. New leaders must complete the following mandatory trainings.
NEW MANAGER
INTRODUCTION
New to Arch Amenities Group?
In this introduction video, we'll acquaint you with our team and showcase the array of resources and tools at your disposal.
CANVA
Prepare to explore the platform with guidance on navigation, using templates, saving files correctly, collaborating with your Regional/Area Director or marketing, approval processes, and downloading and printing files efficiently.
AIR
Our preferred digital asset management system integrates seamlessly with Canva Enterprise, providing access to assets from Arch enterprise and trusted vendors for easier sharing of imagery, video, and branding elements.
MPP (Marketing & Programming Plan)
Excel in completing your MMP throughout the year with proactive planning as the cornerstone of success.
Systems Training
Training programs will differ according to the industry and position. Your Regional/Area Director will provide you with details on the required trainings that need to be completed.
REPUTATION
MANAGEMENT
Learn to monitor your reputation using Review Tracker and master the art of effective responses.
UPSHOW
Digital Signage
Welcome to our Upshow training, where managers learn to update, edit, and leverage this powerful system effectively.
SOCIAL MEDIA SCHEDULING
Learn to optimize Arch's social media content by collaborating with your marketing team or directly through Sprout Social with Arch Marketing.
HubSpot
Discover how to effectively manage your amenities and facilities in the HubSpot environment. This platform serves as the ultimate authority regarding your facility and its information.
START COURSE
Welcome to our training video on Canva website editing, where you'll learn how to effortlessly update, edit, and publish changes for your site
EMAIL MARKETING
Get ready to master the art of creating, editing, and segmenting email campaigns across our preferred systems
SUPPLEMENTAL TRAININGS
Arch Marketing is frequently asked to participate in team calls to offer additional insights and guidance on a range of strategies and marketing tactics. Moreover, we occasionally offer brief tutorials to team leaders addressing frequently asked questions. We strive to document these interactions to make them accessible for others to benefit from.
Driving Revenue
Enhancing Spa Reservations for Increased Revenue and Guest Satisfaction
We reviewed best practices for upgrading services through add-ons/ enhancements, techniques for successfully cross-recommending services, and best practices for extending services on slower days. Concluded with best practices and verbiage for successful re/pre-booking future services and retail recommendations.
Event Planning 101
We enjoyed connecting and sharing insights and best practices from our expert Engagement team! We covered how to get started, what to do during your 6-week planning process, and tips & tricks of the trade.
EMAIL BEST PRACTICES
This comprehensive guide was created to equip you with essential tools to elevate your email efforts while safeguarding your brand's reputation. It’ll cover strategies for managing contact lists, optimizing email cadence, designing mobile-friendly content, and tracking performance.
Membership Sales
For facilities who offer Membership, this Canva Course shares the marketing & programming resources provided by Arch across all verticals.
REVENUE PICK UP VIA SMS & EMAIL IN DEMANDFORCE
For existing Demandforce users with SMS capabilities toggled on.
View these alternative methods for achieving revenue pick up.
CANVA REORGANIZATION
For existing Canva users. This video walks through the changes we have made to the folder and file structure within your facility’s folder in Canva.
Contact us
Address
3200 Tower Oaks Blvd Suite 400, Rockville, MD 20852
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