Fitness Marketing Plan
Review and Complete the Following Documents
The Marketing Plan SOP provides insight into best practices.
Seasonal Campaigns
Arch Marketing provides creative templates in Canva to accompany membership and personal training offers that you will need based on what is marked in your submitted marketing plan. For each season, the following templates will be provided to you:
- Seasonal Offer, Flyer Size
- Social Media Imagery: 1080px x 1080px
- E-blast Imagery: 600px x 350px Horizontal Format (width can be adjusted to fit your needs)
- Digital Screen/Signage: 16:9 Format
To the right is an example of a collateral suite for one season, to include flyers, e-blast header images, digital screens, and social media images for the seasonal offer.
Set Yourself Up For Success
Fitness Roadmap
Arch Marketing has developed a strategic roadmap that outlines recommended launch plans and communication schedules as related to the seasonal strategies and campaigns presented in the marketing plan. It is highly recommended that you view and print the roadmaps for reference throughout the month and/or quarter.
Digital Marketing
Explore our collection of resources, playbooks, and guides aimed at amplifying your brand's online presence. Whether you're just defining your digital strategy, boosting your presence, or managing your reputation, we've tailored our resources to meet the needs of our clients across all of the verticals we serve.
Social Media
Discover Arch Marketing tools, playbooks, and manuals designed to enhance your brand's social presence. Whether you're just starting out, refining current tactics, or looking to increase engagement, our resources are designed to cater to the diverse requirements of our clients in every vertical.
Essential Collateral
Corporate Partnerships
Key Card Inserts
In-Room Cards
...and more!
Business Cards
Fact Sheet
Facility Highlight (Flyer + Banner)
Rack Cards
Class Schedule
Newsletter
...and more!
Community Outreach
Fundraising Campaigns
Sponsorships
...and more!
Pre-Opening
Opening Strategies - COMING SOON
Photo Recommendations -
COMING SOON
Contact us
Address
3200 Tower Oaks Blvd Suite 400, Rockville, MD 20852
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