Arch Amenities Group
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2024 Spa Marketing Plan

Welcome to the 2024 planning process!

Spa Marketing Plan

Review and Complete the Following Documents

The Marketing Plan SOP provides insight into best practices. Arch Managed properties can access the appropriate marketing plan template and affiliated SOP by clicking the buttons below.

Trump Portfolio Marketing Plan

As an Arch Consulting client, you have complete access to our Consulting Spas Portal. To gain entry, simply follow the link below. Your Regional Director should have provided you with a passcode, which will allow you to view our marketing plans, catalog of creative, and project request form.

Seasonal Campaigns

Arch Marketing provides creative templates in Canva to accompany recommendations that you will need based on what is marked in your submitted marketing plan. For each season, the following templates will be provided to you:

  • Seasonal Service Menu, Flyer Size
  • Gift Card Point of Sale, Flyer Size
  • Retail Shelf Talker, Flyer Size
  • Social Media Imagery: 1080px x 1080px
  • E-blast Imagery: 600px x 350px Horizontal Format (width can be adjusted to fit your needs)
  • Digital Screen/Signage: 16:9 Format


To the right is an example of a collateral suite for one season, to include flyers, e-blast header images, digital screens, and social media images for the seasonal service menu and retail shelf talker.

Set Yourself Up For Success

Digital Marketing

Explore our collection of resources, playbooks, and guides aimed at amplifying your brand's online presence. Whether you're just defining your digital strategy, boosting your presence, or managing your reputation, we've tailored our resources to meet the needs of our clients across all of the verticals we serve.

Social Media

Discover Arch Marketing tools, playbooks, and manuals designed to enhance your brand's social presence. Whether you're just starting out, refining current tactics, or looking to increase engagement, our resources are designed to cater to the diverse requirements of our clients in every vertical.

Pre-Opening

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Checklist & Essentials

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Opening Strategies

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Photo Recommendations -

COMING SOON

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Contact us

Address

3200 Tower Oaks Blvd Suite 400, Rockville, MD 20852

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